How Building NLIs Could Address Some Of The Disruptive Trends In Automotive Aftermarket In 2030?
In their article on the Automotive aftermarket in 2030, McKinsey predicts several disruptive trends that effect the entire value chain in the Automotive aftermarket as depicted in the featured graphic.
One of the several action areas for sustaining growth of the Automotive aftermarket businesses, especially for the OEMs and Parts Distributors, is to intensify digital service offerings.
What type of digital service offerings could be added or scaled-up by the Parts Distributors to address the disruptive trends as predicted by McKinsey?
In the article, McKinsey suggests following interventions for the respective players:
- need to become more customer-centric and enhance their approach to customer segmentation and experience
- need to look further beyond new-car sales and become more involved in the traditional playing fields of the independent aftermarket
For Parts Distributors:
- embracing digital and analytics
- a digital and analytics focus can include an optimization of their own online platforms, tapping into big data analyses, and participating in the platform game for customer data
To summarize, McKinsey’s suggested interventions could be seen as the need to: A) go digital at scale, B) gather data from assorted platforms, and C) analyze the gathered data to gain meaningful insights.
Here going digital does not just mean creating a Facebook page and posting replies.
The need is to go digital at scale and gather data from assorted platforms. How do you do that?
Building an NLI based applications in automotive organizations that could be seamlessly integrated across platforms that include online, mobile apps, Social media and other enterprise applications (like ERP, CRM or CMS etc..) might help these Automotive aftermarket businesses in addressing the need to go digital at scale.