Searching has changed over years. Today, people no longer type generic keywords. They know that if they want fast and correct results, they need to be specific in what they want and type precise terms when searching. Usage of “Me’ and “I” have increased as they provide more relevant and personal content. Personalized searches have become more as personal advisors and trusted partners for the users as consumers believe that these advisors understand better and answer all their queries with right answer at right time.