Technology keeps us inspiring and surprising every day by adding convenience to our lives. Digital platforms have changed the B2B buying scenario where customers focus on more personalized, seamless experiences with quick responses and 24/7 interaction. Today machines, mobile apps, software and several algorithms understand what we speak and respond in the same language. These machines can even understand human emotions and provide solutions to various issues. All thanks to Artificial Intelligence (AI), machines can analyze and interpret extensive amount of data within seconds and predict future prospects.